About Us
How we started
We didn’t start CoffeeLand to create a coffee brand. We started it to preserve a legacy.
Coffee was born in Ethiopia, but the farmers who have nurtured it for centuries are often left invisible in global markets. CoffeeLand began with a mission to restore dignity, traceability, and equity to Ethiopian coffee.
We believe coffee should carry the name, elevation, and essence of where it grew. That means empowering local farmers, paying fair prices, and designing systems that reflect Ethiopia’s rightful place in the global coffee conversation.
Where We Grow
The Hands Behind the Harvest
From the misty highlands of Sidama to the red loam of Guji, CoffeeLand works only with regions that have preserved Ethiopia’s heirloom coffee forest ecosystems. Each micro-region offers distinct flavors, and we work with farmers to preserve these profiles instead of blending them away.
Our farmers don’t use GPS coordinates—they use oral maps, ancestral memory, and barefoot wisdom. We bring that knowledge into modern export, without compromising authenticity.
How We Work
Regeneration over Extraction
Our operations are built on long-term partnerships, not transactions. We support farmers with training on regenerative practices—like shade-grown intercropping, organic composting, and native seed preservation.
We pay premiums for quality, but we also invest in infrastructure, access to markets, and post-harvest training. CoffeeLand is a system, not just a brand.
Our Process
Direct, Transparent, and Traceable
We oversee the full journey—picking, processing, milling, exporting. Every coffee bag from CoffeeLand can be traced to its farm and its farmer. We maintain full transparency in pricing, lot details, and processing methods.
Whether you’re a roaster, café, or a retail brand, we help you connect with the real story behind each coffee you carry.
Join Us
If you’re a buyer, importer, NGO, or someone who wants to see better systems in the global south, let’s talk. We’re building more than a coffee company—we’re building a better way to trade.
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